BUNDLING
Learn how Apigate's dynamic Partner Bundling Platform helps digital merchants to acquire new customers fast and at minimal Customer Acquisition Cost (CAC) and MNOS to create data-driven offers and brand new revenue streams.
BUNDLING PILLARS
Reach & Acquire
Increase customer base with attractive offers
Monetize
Grow revenue by activating merchant content
Retain & Grow
Improve customer lifetime value by giving customers more reasons to spend
BUNDLING MODELS
In line with Apigate’s 3 pillar “Reach & Acquire | Monetize | Retain & Grow” strategy, the following are examples of apiFlex bundling models:
Reach & Acquire
Digital merchants are able to reach and acquire customers using an MNOs mass market & partner channels – such as retail outlets, dealer shops mobile self-care apps and digital lifestyle portals
HOW IT WORKS
Basic content is associated with mass market daily data packs
Merchants offer “try before you buy” content to an extended consumer base at zero cost
Subscriber is presented with basic content on offer and selects to try
Subscriber chooses to use content for free or register and subscribe
Monetize
HOW IT WORKS
Focused on an MNO’s monthly data packs
Subscriber buys a data pack and gets premium content bundled with it
Content can be matched to market relevance and customer demographic target segments for mass appeal
Revenue is earned when the subscriber downloads, registers for and consumes the premium content
Retain & Grow
HOW IT WORKS
Digital Merchant purchases bulk data at a discounted price
Subscriber clicks on and downloads content
Digital Merchant chooses a ‘chunk size’ to be ‘gifted’ to each subscriber for downloading the content (eg 500MB, 1GB)
The ‘gifted’ (free) data chunk is provisioned for the subscriber to use
FEATURES
Supports a wide range of promotional offers and allows merchants to define how each offer can be accessed by a target segment. Activations are done via API calls and SMS.
Single Use
For any content offered free of charge on the basis of a single, one-time download - with or without the capability of in-app purchases
Time-based
For any (initially free) subscription offer to a customer, who can then be converted to a paying customer and charged accordingly
Subscription-based
For any one-time usage offer that has a time-based duration (validity) associated with it. Upon expiry Subscribers can then choose to pay for subsequent purchases
BENEFITS
Digital Merchants
- Acquire new customers fast and at minimal Customer Acquisition Cost (CAC)
- Improve Customer Lifetime Value (CLV) through increased retention and spend
Mobile Operators
- Leverage content relevancy per subscriber segment
- Promote Subscriber 'stickiness'
- Boost data usage
Subscription-based
- Discover Freemium deals to consume new content
- Are rewarded with additional data quota
ONE
REACH OVER
YOUR DIGITAL OFFERING
Merchant Connectivity: Via Bundling API
MOBILE, BROADBAND & CABLE STB MARKET ACCESS
Targeted
Use relevant digital channels matching customers segments
Relevant
Bundle with data that is relevant to subscribers
Flexible
Interact quickly to refine offers and improve campaign effectiveness based on real-time data analysis
Low Cost
Utilise MNOs established retail and digital channels to minimise marketing spend
Wide Reach
Leverage Apigate's broad reach and existing connections across Asia
ADVANCED ANALYTICS & REPORTING
Apigate's bundling features built-in reporting and analytics to help you better understand your bundling business
- Cross-service identity tracking of customers for segment profiling
- Real-time bundling activation and deactivation metrics
- Conversion of consumers from bundle offers to paying customers
- Benchmarking of merchants
- Post-conversion retention and lifetime value of consumers
- Bundle performance reporting (error rates and failure reasons)
- No more fragmented, hard to find data across your bundle deals
