Trends at SMS & Messaging World 2018

Trends at SMS & Messaging World 2018

SMS & Messaging World in London is the largest annual meeting for the messaging community including MNOs, wholesale carriers, aggregators, firewall vendors and OTTs.

Messaging & SMS World 2018 is the only forum where you can discuss new technologies and current development plans in AI, IoT and chatbots for SMS with some of the industry’s leading experts. It also incorporates the only awards ceremony celebrating high achievement within the Messaging & SMS ecosystem.

This year Infobip won four awards: Best Messaging API, Best Messaging Innovation – Carrier Solution, Best Anti-fraud Innovation, and Best SMS/A2P Provider for the EMEA region, and two awards took Mahindra Comviva, Yuboto and C3ntro Telecom. The Best global A2P provider this year went to Vodafone Carrier Services.

The event featured many interesting panels about evolution of messaging industry, RCS, AI, Chatbots IOT etc. There were interesting discussions around RCS, and it was not a surprise hearing that RCS is set to be worth $18 billion in revenue by 2023 – up from just $184 million in 2019, according to figures share by Lane prior to the panel. Currently, around 1.67 trillion application to person (A2P) messages were sent in 2017, but this is estimated to rise to 2.8 trillion by 2022.

Channels like Viber and WhatsApp aren't a direct replacement for SMS because they’ve priced it higher than SMS, it isn’t really a threat so RCS has a potential to become the most important channel in this industry

Seeing the trends, Apigate is in line with the industry in offering different communication methods to customers and making their life easier in terms of offering a variety of different communication technologies. In next few years we will be able to do lot more with messaging that will give to customers of our brands much better user experience and better adoption of new technologies.

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